What to say to Claude

Your repo is the brief, so one sentence is enough to start. Everything below is optional direction. Click Copy and paste it into Claude Code.

Start a video

Run Claude Code in your app's repo. Claude reads the code, looks at the running app, plans the film and writes every scene. The Studio opens while it builds.

make a launch video for this app with launchreel

The whole brief. Claude picks the story, the length and the look from your product.

make a 30-second launch video for this app with launchreel, with narration

Set the length and ask for a voiceover. The scenes are cut on the spoken words.

make a 15-second video about the new export menu with launchreel

One feature, one short film. Name the feature the way it's named in your code or UI.

the app runs at http://localhost:3000, look at it before you plan

Point Claude at the running product, so it rebuilds the real screens instead of guessing from code.

Give it direction

Say how it should feel and who it's for. Claude still designs every frame for your product.

calm and premium: slow camera, lots of space, no glitch effects

make it feel like a late-night CRT infomercial

it's for developers on X: lead with the pain, show the terminal, keep text short

less text, more UI. Show the product doing the work

use the feel of https://example.com (type, colour, pacing) but keep our brand

Claude opens the site in a browser and reads its fonts, colours and layout. It takes the feel, never the logo or copy.

Formats

Landscape for X, LinkedIn and your site; portrait for Reels, Shorts and TikTok. Claude re-lays out every scene for portrait, it doesn't just crop.

make the 9:16 version for reels

make a 15-second 9:16 cut: the hook, the main moment, the end card

Edit your talking-head video

Record yourself (phone or webcam, up to 10 minutes on Pro, 5 on Creator, 2 on the free trial). Claude cuts the ums, pauses and retakes from the transcript and illustrates what you say. Your video stays on your machine, and so does the audio when whisper.cpp is installed (brew install whisper-cpp); otherwise only the audio is sent to be transcribed.

edit my recording take.mov into a reel with launchreel

Claude transcribes it, keeps your best takes, adds captions, punch-ins and visuals for what you say.

keep it under 60 seconds and open on the strongest line

illustrate the dates with a timeline and the places with a map

less cutting — keep my pauses, it sounds too rushed

Sound

Every film can get an original score written to its cut, and a voiceover.

score it: warm and building, big hit on the reveal

Original music composed to your scene lengths, with the hit on the beat you want.

add a voiceover, friendly and fast, one line per scene

no voice, music only. Let the on-screen words carry it

Fix it with comments

In the Studio, press C, click the exact spot on the frame and type. Say this once and Claude picks up each comment, fixes it and replies in the thread:

watch my comments

Claude waits for your comments and answers them one by one. Press Esc in Claude Code to talk to it directly.

Comments that work well

Pin these on the frame, on the element you mean. Short and specific beats long and vague.

make this land harder

hold the end card a second longer

cut on the beat here

this moves at the same time as the title. Stagger them

too much text. Keep only the first line

use our real button here, not a generic one

Finish

Small changes (a word, a colour, a font, a clip's length) you can make yourself in the Studio, without a prompt. When it's right:

render it

Or press Export in the Studio. 1080p on every plan.

render it in 4K

2K and 4K are on the Pro plan and up.

make another video for the pricing page; keep this one

Each video keeps its own scenes, comments and renders. Switch between them in the Studio header.

Three things that make a better video

Let it see the app running. A URL (live or localhost) gets you your real screens rebuilt as motion.
Give it true facts. Numbers on screen must come from something you told it or from your repo. It won't invent “10x faster”.
One idea per video. A 15-second film about one feature beats a 60-second tour of everything.

New here? Install the plugin. Your first video is free.